Coaching for Therapists & Clinicians
Build the practice you actually want, not the one you fell into.
Practical, experience-based coaching for clinicians starting their first private practice — and for solo practitioners ready to grow into a group practice. No theory you can't use Monday morning.
What This Is
Two stages.
One steady guide.
Clinical training teaches you how to be a good therapist. It doesn't teach you how to build a practice — how to set fees, fill a caseload, structure referrals, or decide if and when to bring on other clinicians.
This coaching fills that gap. It's built around two common stages: getting a solo private practice off the ground, and growing a solo practice into a small group practice without losing what made it good in the first place.
You don't need to have it all figured out. You need a clear next step, and someone who's actually built this before to help you take it.
Starting Out
For clinicians launching their first private practice.
Setting fees and a sustainable caseload
Building referral relationships that actually convert
Intake, scheduling, and admin systems that don't eat your week
Moving to a Group Practice
For solo practitioners ready to bring on other clinicians.
Deciding when you're actually ready to hire
Hiring, onboarding, and supervision structure
Protecting culture and quality of care as you scale
The Process
How we work together
01
Practice Audit
We start with where you actually are — your current caseload, finances, referral sources, and what's working versus what's quietly draining you.
02
Build the Blueprint
A concrete plan for your specific stage: launching solo, or structuring the move to a group practice — with real numbers, not vague advice.
03
Implementation Support
Ongoing coaching while you execute, so the plan actually gets used — adjusting as real-world surprises come up.
Is This for You?
Good fit for clinicians who…
Are a new therapist setting up a first private practice and want to skip costly trial and error
Have a solo practice that's stable but want it to grow without burning out
Are ready to bring on associates but don't know where to start
Want a referral and intake system that doesn't depend entirely on word of mouth
Are scaling into a group practice and need systems, not just more clients
Want a sounding board who's actually built and run a group practice
Steve Thorpe, LCPC
Founder, Living Well Coaching · Built a solo practice into a group practice
I started Living Well Coaching as a solo practice and grew it into a group practice with a team of clinicians. I've made the early-stage mistakes and worked through the growing-into-a-group ones, too. This coaching is the practical, no-fluff version of what I wish someone had walked me through.
Let's figure out your
next step.
A brief conversation is all it takes to find out if this coaching is the right fit for where your practice is right now.
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